Useful Published Works

A description of behavioral economics up until this point, as well as insights from important people in the field on the direction of behavioral economics.

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How to use behavioral economics to persuade people.

Written by American economist Robert J. Shiller, a Yale University professor and 2013 Nobel Prize winner. The book examines economic bubbles in the 1990s and early 2000s, and is named after Federal Reserve Chairman Alan Greenspan's famed "irrational exuberance" quote warning of such a possible bubble in 1996.

A new model of consumer behavior is developed using a hybrid of cognitive psychology and microeconomics.

Misbehaving is Richard Thaler's arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth and change the way we think about economics, ourselves and our world. Traditional economics assumes rational actors

How behavioral economics can be leveraged in government and policy to help humans make better decisions.

In Phishing for Phools, Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us.

The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.

An introduction to behavioral economics, similar to Thinking Fast and Slow.

A landmark research paper that explores the prospect theory, risk aversion, loss aversion, and the intersection of these judgement factors.

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