Take-the-best (Heuristic)

Definition 1

Take-the-best is a simple decision-making shortcut that people may apply when choosing between alternatives. It is a one-reason decision rule, a type of heuristic where judgments are based on a single “good” reason only, ignoring other cues (Gigerenzer & Gaissmaier, 2011). Using the take-the-best heuristic, a decision maker will base the choice on one attribute that is perceived to discriminate most effectively between the options (Gigerenzer & Goldstein, 1996). One study investigated voters’ perceptions of how US presidential candidates would handle the single issue that voters regarded as most important, such as the state of the economy or foreign policy. A model based on this issue (as a take-the-best attribute used by potential voters) correctly chose the winner of the popular vote in 97% of all predictions (Graefe & Armstrong, 2012).

Source: Behavioral Economics

Definition 2