top of page


Definition 1

According to Herbert Simon, people tend to make decisions by satisficing (a combination of sufficing and satisfying) rather than optimizing (Simon, 1956). Decisions are often simply good enough in light of the costs and constraints involved. As a heuristic, satisficing individuals will choose options that meet basic decision criteria. A focus on satisficing can be used by choice architects when decision makers are prone to procrastination (Johnson et al., 2012).

Source: Behavioral Economics

Definition 2

bottom of page