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Preference Reversal

Definition 1

Preference reversal (Lichtenstein & Slovic, 1973) refers to a change in the relative frequency by which one option is favored over another in behavioral experiments, as evident in the less-is-better-effect or ratio bias, for example, or framing effects more generally. Preference reversals contradict the predictions of rational choice.

Source: Behavioral Economics

Definition 2

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