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Defaults (Options/Settings)

Definition 1

Choice options “automatically” selected in the absence of a choice option selected by the respondent. (See Choice Architecture and Inertia.)

Source: Behavioral Science Lab, 2017

Definition 2

Default options are pre-set courses of action that take effect if nothing is specified by the decision maker (Thaler & Sunstein, 2008), and setting defaults is an effective nudge when there is inertia or uncertainty in decision making (Samson, 2014).

Source: Behavioral Economics

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