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Choice Architecture

Definition 1

Method of or context within which the presentation of choice options affects the likelihood of option selection. (See Defaults, Framing and Decoy Effect.)

Source: Behavioral Science Lab, 2017

Definition 2

This term coined by Thaler and Sunstein (2008) refers to the practice of influencing choice by “organizing the context in which people make decisions” (Thaler et al., 2013, p. 428; see also nudge).

Source: Behavioral Economics

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