In 2018, I coordinated an empirical C Level Executive List investigation (a survey in the cities of La Paz and El Alto) on racial imaginaries and their relationship with politics for the Bolivian Center for Social Studies and Communication (CIBESCOM) of the C Level Executive List Bolivian Catholic University. This study revealed that "white" men and women are considered desirable in kinship selection, both by indigenous people and by those who C Level Executive List deny having ethnic ancestry. The data showed that 66% of Aymara men and 62% of Aymara women preferred both "non-indigenous" men and women as ideal partners. The selection was based on a photographic C Level Executive List battery in which the interviewees had to choose based simply on the perception of attractiveness. Of course, this declaration of superiority is more than an act of subjective appreciation: it is a political statement that symbolizes the fetishism of class, gender and racial power of C Level Executive List the "white" in postcolonial society eleven. Thus, the fact that the beauty queens who represent Bolivia in international pageants have throughout history been Castilian-speaking women, «white women» and, for, For the most part, Santa Cruz or other regions of Eastern Bolivia, is, before an anecdote, a C Level Executive List political issue. (b) On the other hand, the study showed the elective affinity that exists in Bolivia between ethnic-racial identities and social class. In this context, the racial imaginary C Level Executive List placed likewise, in the scenario of condescending prejudices, 55% qualified them as "entrepreneurs", "cultured and educated" and "investors in Bolivia. Obviously, the C Level Executive List were also exalted in relevant amounts (44.7%) with unfavorable labels such as "abusive", "freeloaders" and "exploiters". The sum of such attributes, benign and malicious, builds the narrative of "whites" as beings that are indistinctly gentle or intemperate, but powerful. On this point, the CIBESCOM survey showed the most political simplification of all the imaginaries, when he fitted the C Level Executive List Castilian speakers ("whites") into the most distinguished bourgeoisie. Thus, we have that the non-indigenous have internalized